What’s Your Manifesto?

What’s Your Manifesto?

Have you ever really worked out what you’re about, what your true identity is, where you are now, and where you’d like to go? I’ve been thinking about this a lot lately. We’ve been involved in starting a community, starting a tribe, if you...
Leads X Conversion Rate = Customers

Leads X Conversion Rate = Customers

When a business owner says to me, I need more customers (or clients or patients), I always ask, ”Do you need more leads or do you need to just convert more of the leads you already have into paying customers? What’s a lead anyway? That’s a great question that often...