Make It Easy

Make It Easy

I was recently featured on a podcast. I got a nice e-mail from the host with a link to the show, and two scripts: One was a copy to be used in a social media post. The other script was to be used in a letter or e-mail format. Here is the full e-mail: Dear Bill,  ...
How Much Does Coaching Cost?

How Much Does Coaching Cost?

In your business, your prospects are asking you, “What does your service or product cost?” They have two good reasons: 1) They don’t know what else to ask, and 2) they want to know if they can afford your service or your product. Our business is the same. In the past,...
What Are Your NEADS?

What Are Your NEADS?

My coach and I were chatting about an opportunity that I have coming up with a prospect, and I asked him how he would handle the prospect. He said, “Have you thought about using the old NEADS flip chart – it’s usually a good format. It is a good...