Make It Easy

Make It Easy

I was recently featured on a podcast. I got a nice e-mail from the host with a link to the show, and two scripts: One was a copy to be used in a social media post. The other script was to be used in a letter or e-mail format. Here is the full e-mail: Dear Bill,  ...
What Are Your NEADS?

What Are Your NEADS?

My coach and I were chatting about an opportunity that I have coming up with a prospect, and I asked him how he would handle the prospect. He said, “Have you thought about using the old NEADS flip chart – it’s usually a good format. It is a good...