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What’s Your Manifesto?

What’s Your Manifesto?

Have you ever really worked out what you're about, what your true identity is, where you are now, and where you'd like to go? I've been thinking about this a lot lately. We've been involved in starting a community, starting a tribe, if you will, and I'll get back to...

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Leads X Conversion Rate = Customers

Leads X Conversion Rate = Customers

When a business owner says to me, I need more customers (or clients or patients), I always ask, ”Do you need more leads or do you need to just convert more of the leads you already have into paying customers?What’s a lead anyway? That’s a great question that often...

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You Have to Learn Before You Can Earn

You Have to Learn Before You Can Earn

One of the best ways to learn is in group or classroom settings. Each year, I schedule and invest at least four weeks for business education. Two of those weeks come through the ActionCOACH system. We have a business excellence forum and a global conference.Both...

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The Principles of Contrast

The Principles of Contrast

The Principle of Contrast says that our judgments of things often are based on things we have seen or felt immediately before. For example…68 degrees Fahrenheit might feel “hot” when you walk inside from being out on a cold winter day. 68 degrees might make you shiver...

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You Can’t Commit to Everything

You Can’t Commit to Everything

Apparently, Warren Buffett looks at 100 potential deals before he commits to one. Here’s the challenge with commitment… You can’t commit to everything. That would require you to give 100% to multiple strategies. Warren Buffet can’t do it, and neither can you.You must...

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