Free Live Webinar · Trades & Home Service Owners
The 4-Hour Hiring Process For Trades
You probably don't have a hiring problem. You have a system problem.
How one contractor grew from 8 employees to 70, without recruiters, job boards, or another bad hire.
Thursday, August 20, 2026 · 12:00–1:00 PM ET · Live on Zoom
Save your seat
Free · Live · One hour
- One hour, live. We build it on the call, so you leave with something usable.
- Built for trades, construction, and home service owners. Nobody else.
- Live only, so plan to be on the call. Bring a notebook.
Bill Gilliland · ActionCOACH Hall of Fame · Coaching trades & home service owners across the Carolinas for 20+ years
Real Results
Eric went from 8 employees to 70, and he's not the one doing the hiring anymore.
Eric runs a trades business. He's good in the field and he built a real company out of it, but every job post, every interview, and every new hire's first week still ran through him.
So hiring only happened when something broke. Nobody owned it, there was no philosophy behind who he was actually looking for, and he was already stretched too thin to build one.
We started with that philosophy, which is the part almost everybody skips. Before you write another job post you have to know what an A-grade person looks like in your business, not in general. Then we built the attraction system so those people come to him instead of him going hunting every time something opens up. And then the deselection process, four hours start to finish, which filters everyone else out before they ever get near a truck.
A couple of years later, eight employees had become seventy. Somebody else owns hiring now, and Eric got his week back.
Save My Seat“So now whenever we need people, all we have to do is run our system, and it gets easy to grow.”
Bill on the 4-Hour Hiring Process
What You'll Build
Your Hiring Philosophy
Define what "A-grade" actually means for your business, before you write another job post.
The A-Grade Attraction System
Turn hiring from a recruiting scramble into a system that brings the right people to you.
The Full 4-Hour Deselection Process
Walk away with the actual process to filter candidates fast, without guessing.
Bonus: Client Onboarding
A bonus system for onboarding new clients so they are more likely to stay long term.
Who's Leading This

Bill Gilliland
Hall of Fame ActionCOACH
Bill has spent more than twenty years coaching trades, construction, and home service owners across the Carolinas. He's a Hall of Fame ActionCOACH, one of the highest designations in the global franchise. But most of the work comes back to the same thing. Owners who are good at the trade and stuck running every part of the business themselves, hiring included.
- 20+ yrs
- Coaching trades owners
- Hall of Fame
- ActionCOACH designation
Questions
Is this only for trades and home service businesses?
Yes. Bill works specifically with trades, construction, and home service owners, and this webinar is built for that world.
Do I need to prepare anything?
No. Just show up ready to work through it live.
Will there be a replay?
No. This is a live-only session, there is no replay, so plan to be on the call.
Is there a cost?
No. It is a free live webinar.
Build your hiring system in one hour.
Save your seat
Free · Live · One hour