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Custom woodworking

Alcorn's Custom Woodworking

From owner-dependent operations to a business positioned for succession.

Alcorn's Custom Woodworking case study preview

$1M+

revenue broken for the first time

2x

profit growth

15-20

owner hours per week, down from 55-60

The challenge

What was getting in the way

Alcorn's Custom Woodworking had no established systems, depended heavily on Richie being at the shop, and had struggled for years to expand revenue and profit.

No systems were established.

Success depended on Richie being at the shop.

Revenue and profit had been hard to expand for 18 years.

The stakes

How the business felt

A serious health scare made the owner face the reality that his wife and daughter would have no clear way to operate the business if he was gone.

The coaching work

What changed inside the business

Created the list of systems needed and built accountability around them.

Helped the owners understand their numbers for the first time.

Promoted and trained a manager to run operations.

Different now

What the owner can do now

The business is positioned so Sarah can inherit an actual business instead of self-employment, and Richie can step away with confidence.

Want results like this?

Start with a conversation about where the business is stuck, what needs structure, and what path gives you the fastest practical win.

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