Equipment sales and service
Riddle Tractor
From leadership transition pressure to fast growth, stronger profit, and a protected family legacy.
18 to 32
team growth
2.4x
sales growth
3x
profit growth
The challenge
What was getting in the way
Riddle Tractor faced a sudden leadership transition, team attitude issues, and a new incoming president with no business background.
The company had 18 team members, and many had bad attitudes that made growth difficult.
A death in the family meant leadership had to change quickly.
The incoming president was new to working in the business and had no business background.
The stakes
How the business felt
The family needed to protect the legacy, choose the right priorities, and avoid a much slower growth path with more turnover.
The coaching work
What changed inside the business
Established core values and team accountability.
Cleaned up the old-school approach to managing finances.
Built growth strategies for parts, service, and sales.
Different now
What the owner can do now
The business grew quickly enough to break ground on a new property at 15 months and move in at 19 months, while the president gained freedom for advisory service outside the business.
Want results like this?
Start with a conversation about where the business is stuck, what needs structure, and what path gives you the fastest practical win.
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