by Natalia Wilson | Jan 27, 2022 | Business Lessons, Marketing
Have you ever wondered why your customers buy from you? Or what are they really buying? There’s an old saying that people don’t want to buy a drill, they want to buy a hole. What are your customers really buying? You may be in for a surprise. If...
by Natalia Wilson | Oct 20, 2021 | Business Lessons, Marketing
I’ve been thinking about “leverage” a lot lately. If you are in business, you should be thinking about it too. One of Brad’s definitions of “leverage” is “divide to multiply”. What does that mean anyway? In business,...
by Natalia Wilson | Aug 25, 2021 | Marketing
Everybody wants to talk about marketing. I once ran a test to see which headline worked best. The first headline was “Here’s 6 Steps to More Profits.” The second headline read “Here’s 6 Steps to Better Marketing”. The second...
by Natalia Wilson | Aug 19, 2021 | Business Lessons, Marketing
When I was a kid, my family would go to the beach every few years. We didn’t go every year, but when we did go, my mother was super protective. She always said “Be careful, there’s a strong undertow or there might be a riptide.” I didn’t...
by Natalia Wilson | Jul 21, 2021 | Hiring, Marketing
Unless you are brain dead, you have noticed that most businesses are recruiting team members. “We’re Hiring” signs are posted in every store and restaurant, companies are offering signing bonuses, and 100% of my clients are seeking employees. The...
by Natalia Wilson | May 25, 2021 | Marketing
In a team-building workshop last week, we discussed that in order to build a great team; you’ll need to hire great people. You are not really hiring great people. You’re actually attracting great people. It’s marketing. Not hiring. In order to attract great people,...
