by Natalia Wilson | Aug 4, 2023 | Business Lessons, Marketing
Today I’d like to have a chat with you about absolute thinking versus percentage thinking, and why absolute thinking may be holding you back. So I was just at a conference in Thailand and Brad Sugars was giving a presentation. He said he was talking to one of...
by Natalia Wilson | Jul 19, 2023 | Business Lessons, Marketing
Have you ever wondered why on some days or some weeks, it just seems harder to get things done? Well, you’re wasting valuable brain power. I don’t know why it’s harder. I don’t know why it’s easier. I have some speculations, I have some...
by Natalia Wilson | Jan 27, 2022 | Business Lessons, Marketing
Have you ever wondered why your customers buy from you? Or what are they really buying? There’s an old saying that people don’t want to buy a drill, they want to buy a hole. What are your customers really buying? You may be in for a surprise. If...
by Natalia Wilson | Oct 20, 2021 | Business Lessons, Marketing
I’ve been thinking about “leverage” a lot lately. If you are in business, you should be thinking about it too. One of Brad’s definitions of “leverage” is “divide to multiply”. What does that mean anyway? In business,...
by Natalia Wilson | Aug 25, 2021 | Marketing
Everybody wants to talk about marketing. I once ran a test to see which headline worked best. The first headline was “Here’s 6 Steps to More Profits.” The second headline read “Here’s 6 Steps to Better Marketing”. The second...
by Natalia Wilson | Aug 19, 2021 | Business Lessons, Marketing
When I was a kid, my family would go to the beach every few years. We didn’t go every year, but when we did go, my mother was super protective. She always said “Be careful, there’s a strong undertow or there might be a riptide.” I didn’t...
